Penske works with beverage bottlers across siloed departments such as lease, rental and logistics.

The Goal: bring teams together for a coordinated Enterprise sales strategy after traditional outreach methods were ineffective.

The Result: a refreshing reminder that Penske helps you to stay cool under pressure, operating with clarity and confidence in every situation.

Our “Ingredients to Success” are listed on the back of the can, along with a QR leading to a unique landing page related to our Peace of Mind messaging, including case studies and customer testimonials.

We also leveraged a personalized sales approach, sending out a box of “refreshing solutions” including a branded Yeti can cooler, a branded kind bar, and personalized messaging leading to a vanity URL with the recipients name, further establishing the sense of individuality.

Metrics will be in near the end of 2025 and for Penske, this was a first!